中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國汽(qi)車(che)(che)(che)(che)(che)(che)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)在(zai)過往快速增(zeng)(zeng)長的(de)過程(cheng)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)所受益的(de)首購(gou)用戶(hu)紅利隨著用戶(hu)年(nian)(nian)(nian)齡結構的(de)變化正在(zai)不斷(duan)弱化，而(er)從首購(gou)/增(zeng)(zeng)換購(gou)分(fen)布(bu)趨勢來看，增(zeng)(zeng)換購(gou)已成(cheng)未來汽(qi)車(che)(che)(che)(che)(che)(che)行業重(zhong)(zhong)(zhong)心，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國汽(qi)車(che)(che)(che)(che)(che)(che)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)在(zai)增(zeng)(zeng)換購(gou)市(shi)場中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)面(mian)臨的(de)壓力重(zhong)(zhong)(zhong)重(zhong)(zhong)(zhong)。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國汽(qi)車(che)(che)(che)(che)(che)(che)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)及其他品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)用戶(hu)在(zai)換購(gou)時(shi)選擇中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國汽(qi)車(che)(che)(che)(che)(che)(che)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)產(chan)品(pin)(pin)(pin)(pin)作為新座駕(jia)的(de)比(bi)(bi)例在(zai)2017年(nian)(nian)(nian)分(fen)別為35%以(yi)及12%，但(dan)到了2019年(nian)(nian)(nian)兩(liang)個數(shu)值分(fen)別降至33%和(he)10%，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國汽(qi)車(che)(che)(che)(che)(che)(che)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)在(zai)換購(gou)市(shi)場的(de)受青睞程(cheng)度持續(xu)下行。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國汽(qi)車(che)(che)(che)(che)(che)(che)高(gao)端品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)紅旗繼(ji)去年(nian)(nian)(nian)達(da)成(cheng)10萬(wan)銷量后，在(zai)今(jin)(jin)年(nian)(nian)(nian)上(shang)半年(nian)(nian)(nian)又有(you)強(qiang)勢表現(xian)，而(er)領(ling)克和(he)WEY在(zai)今(jin)(jin)年(nian)(nian)(nian)則呈現(xian)出(chu)市(shi)場表現(xian)差異，領(ling)克在(zai)2020年(nian)(nian)(nian)1-5月銷量同(tong)比(bi)(bi)增(zeng)(zeng)長6.3%， 而(er)WEY雖然經歷了去年(nian)(nian)(nian)的(de)產(chan)量里程(cheng)碑，但(dan)在(zai)今(jin)(jin)年(nian)(nian)(nian)上(shang)半年(nian)(nian)(nian)并未能(neng)取(qu)得良好成(cheng)績(ji)，再加(jia)上(shang)新晉高(gao)端品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)星途的(de)成(cheng)績(ji)暗淡或在(zai)一定程(cheng)度上(shang)標識了中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國汽(qi)車(che)(che)(che)(che)(che)(che)品(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)高(gao)端化受阻的(de)態勢。